Social Media Marketing

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Social Media Marketing

The Complete Social Media Marketing for Beginners

Pankaj Jain
7 Modules

3.4 (36 Review)

Beginners

Course Descriptions

Social Media Marketing (SMM) is a powerful tool for businesses, influencers, and entrepreneurs to reach their target audience, build brand awareness, and drive sales. This course will provide a deep understanding of social media strategies, advertising, content creation, analytics, and platform-specific marketing techniques. At Buddy Learning Center, our 2-month SMM course is designed to equip you with practical skills and hands-on experience in running successful social media campaigns. By the end of the course, you’ll be ready to manage social media accounts, create engaging content, and optimize paid campaigns for brands and businesses.

Who Should Enroll?

Entrepreneurs & business owners looking to scale their business through social media

Digital marketers wanting to specialize in social media marketing

Influencers & content creators aiming to increase their reach & engagement

Marketing professionals looking to upgrade their skills

Freelancers and students seeking job opportunities in SMM

Module 1: Introduction to Social Media Marketing (Week 1)

What is Social Media Marketing?
Evolution & Importance of Social Media in Digital Marketing
Understanding Social Media Algorithms (Facebook, Instagram, LinkedIn, YouTube, Twitter, TikTok, etc.)
Organic vs Paid Social Media Marketing
Social Media Trends & Industry Insights
Setting Up a Social Media Strategy for Business

Module 2: Understanding Social Media Platforms (Week 2)

Overview of Major Social Media Platforms
Facebook Marketing Strategies
Instagram Growth & Engagement Strategies
Twitter/X for Branding & Trends
LinkedIn Marketing for Professionals & B2B Businesses
YouTube Video Marketing & SEO
TikTok & Short-Form Video Marketing
Pinterest Marketing for Visual Content
Identifying the Right Platform for Your Business
Competitor Analysis & Benchmarking

Module 3: Content Creation & Strategy (Week 3-4)

Tmportance of Content Marketing in Social Media
Understanding Audience & Buyer Personas
Types of Social Media Content:
Images, Videos, Stories, Reels, Carousels, Polls, Live Streams
Copywriting for Social Media (Captions, Hashtags, CTAs)
Designing Social Media Creatives Using Canva & Adobe Spark
Video Marketing: Creating Engaging Video Content
Social Media Content Calendar & Scheduling Tools

Module 4: Social Media Advertising (Paid Marketing) (Week 5)

Introduction to Social Media Advertising
Understanding Facebook & Instagram Ads
Ad Formats (Image, Video, Carousel, Lead Generation)
Audience Targeting & Retargeting Strategies
Facebook Pixel & Custom Audiences
LinkedIn Ads & Twitter/X Ads for Professionals & B2B Marketing
YouTube Ads & Video Promotions
TikTok & Snapchat Ads for Gen-Z Marketing
Budget Planning & ROI Calculation for Paid Campaigns

Module 5: Social Media Analytics & Performance Tracking (Week 6)

Understanding Social Media Metrics & KPIs
Using Insights & Analytics Tools (Facebook Insights, Instagram Analytics, LinkedIn Analytics)
Google Analytics for Social Media Traffic Monitoring
Measuring Engagement, Reach, Click-Through Rates (CTR), & Conversions
A/B Testing & Optimizing Ad Performance
Competitor Performance Analysis & Improvement Strategies

Module 6: Influencer Marketing & Community Building (Week 7)

Introduction to Influencer Marketing
Finding & Collaborating with Influencers
How to Run Influencer Marketing Campaigns
Building & Managing Social Media Communities
Handling Customer Engagement & Brand Reputation Management

Module 7: Social Media Strategy & Automation (Week 8)

Creating an Effective Social Media Strategy
Automation & Scheduling Tools (Buffer, Hootsuite, Later)
Chatbots & AI in Social Media Marketing
Crisis Management & Handling Negative Comments
Case Studies: Successful Social Media Campaigns
How to Perform SEO Audits for Websites
Final Project: Create a Social Media Campaign Strategy for a Brand

Final Project & Certification

Live Social Media Campaign: Create and execute a campaign for a real business or personal brand
Performance Report: Analyze campaign success & present insights
Final Assessment: Multiple-choice test & practical assignments
Certification: “Certified Social Media Marketer” upon successful completion

Career Opportunities After Completing This Course

After completing the Social Media Marketing Course, you can apply for:

✅ Social Media Manager

✅ Social Media Executive

✅ Digital Marketing Specialist

✅ Content Marketer

✅ Influencer Marketing Manager

✅ Social Media Consultant

✅ Online Community Manager

Why Choose Buddy Learning Center?

Industry Experts as Mentors –

Learn from professionals with real-world experience

Hands-On Practical Training –

Work on live campaigns & case studies

Updated Syllabus with Latest Trends –

Stay ahead with cutting-edge strategies

Internship Assistance & Job Support –

Get guidance for career opportunities

Access to Premium Tools & Resources –

Canva, Hootsuite, Facebook Ads Manager, etc.

Personalized Feedback & Support –

Interactive learning experience Career Opportunities After Completing This Course

Frequently Asked Questions (FAQs)

1. Do I need any prior experience to join this course?

No, this course is beginner-friendly and covers everything from fundamentals to advanced strategies.

2. Will I get a certificate after completing the course?

Yes! Upon successful completion, you will receive a “Certified Social Media Marketer” certificate..

3. What tools will I learn in this course?

You will learn Facebook Ads Manager, Instagram Analytics, Google Analytics, Canva, Hootsuite, and other essential tools.

4. Is there any live project work?

Yes! You will work on real social media campaigns for businesses and brands.

5. Will you provide job assistance?

Yes! We offer internship assistance, resume building, and job placement support.

Enquire Now

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