The Complete Search engine optimization for Beginners

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Course Descriptions

Search Engine Optimization (SEO) is one of the most critical aspects of digital marketing. This course is designed to provide students with a deep understanding of SEO, from the fundamentals to advanced strategies, ensuring they can drive organic traffic, improve rankings, and maximize online visibility. At Buddy Learning Center, our 3-month SEO course will teach you on-page SEO, off-page SEO, technical SEO, local SEO, content optimization, and SEO tools. You will gain hands-on experience through real-world projects, case studies, and live website optimization exercises.

Who Should Enroll?

Digital marketers who want to enhance their SEO knowledge

Bloggers & content creators looking to improve website ranking

Entrepreneurs & business owners wanting to increase organic traffic

Web developers and designers aiming to understand SEO principles

Students and professionals seeking career opportunities in SEO

Module 1: Introduction to SEO (Week 1-2)

  • Understanding Search Engines & How They Work
  • Importance of SEO in Digital Marketing
  • Difference Between Organic & Paid Search
  • Introduction to Search Engine Algorithms (Google, Bing, etc.)
  • Google Ranking Factors (Core Web Vitals, E-A-T, etc.)
  • Understanding White Hat, Black Hat, and Grey Hat SEO
  • Latest SEO Trends & Industry Updates

Module 2: Keyword Research & Content Strategy (Week 3-4)

  • What is Keyword Research & Why It’s Important?
  • Types of Keywords: Short-Tail, Long-Tail, LSI, and Buyer Intent Keywords
  • Free & Paid Keyword Research Tools (Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest, etc.)
  • Competitor Keyword Analysis & Strategy
  • Creating a Content Plan Based on Keywords
  • Optimizing Existing Content for SEO
  • Importance of Search Intent in Keyword Targeting

Module 3: On-Page SEO (Week 5-6)

  • Title Tags, Meta Descriptions, and Header Tags Optimization
  • URL Structure & SEO-Friendly URLs
  • Image Optimization (Alt Text, File Size, and Format)
  • Internal Linking Strategies for Better Crawling
  • Schema Markup & Rich Snippets
  • Mobile-First Indexing & Mobile SEO
  • User Experience (UX) & SEO

Module 4: Technical SEO (Week 7-8)

  • Introduction to Technical SEO & Its Importance
  • Website Crawlability & Indexability (Google Search Console)
  • XML Sitemaps & Robots.txt Optimization
  • Canonical Tags & Duplicate Content Issues
  • SSL Certificates & Website Security (HTTPS vs HTTP)
  • Fixing Broken Links & Redirects (301, 302, 404 Errors)
  • Pagination & URL Parameters Handling

Module 5: Off-Page SEO & Link Building (Week 9-10)

  • Introduction to Technical SEO & Its Importance
  • Link Building Strategies (Guest Blogging, Outreach, Broken Link Building)
  • High-Quality Backlinks vs Low-Quality Backlinks
  • Social Signals & Their Role in SEO
  • Local Citations & Directory Listings
  • Blog Commenting, Forum Posting & Q&A Sites
  • Analyzing Competitor Backlinks Using Ahrefs, SEMrush, etc.

Module 6: Local SEO & Google My Business (Week 11)

  • Introduction to Local SEO & Its Importance
  • Setting Up & Optimizing Google My Business (GMB)
  • Local Keyword Research & Optimization
  • NAP Consistency (Name, Address, Phone Number)
  • Local Citations & Directory Submissions
  • Online Reviews & Reputation Management
  • Local SEO Tools & Tracking Performance

Module 7: SEO Tools & Analytics (Week 12)

  • Google Analytics & Google Search Console Overview
  • STracking SEO Performance & Key Metrics
  • SEO Reporting & Data Analysis
  • Competitor Analysis Using Ahrefs, Moz, and SEMrush
  • Introduction to AI-Powered SEO Tools
  • How to Perform SEO Audits for Websites
  • Creating SEO Reports for Clients & Stakeholders

Final Project & Certification

  • Live SEO Project: Students will optimize a real website and implement SEO strategies
  • SEO Audit Report: Perform an SEO audit on a live website and present recommendations
  • Final Assessment: Multiple-choice exam & practical SEO test
  • Certification: On successful completion, students will receive the “Certified SEO Professional” certificate

Career Opportunities After Completing This Course

After completing the SEO course at Buddy Learning Center, students can apply for roles such as:

✅ SEO Specialist

✅ SEO Analyst

✅ SEO Executive

✅ Content Marketer

✅ Digital Marketing Specialist

✅ SEO Consultant

✅ Local SEO Expert

Why Choose Buddy Learning Center?

Expert Instructors –

Learn from industry professionals with real-world experience

Hands-On Training –

Practical learning with real projects & case studies

SEO Internship Assistance –

Gain work experience through internships

Lifetime Access to Course Materials –

Get access to updated learning resources

100% Placement Assistance –

Support in resume building, interview preparation, and job referrals

Frequently Asked Questions (FAQs)

1. Do I need prior experience in SEO to join this course?

No, this course is designed for beginners and covers everything from basic to advanced SEO strategies.

2. Will I receive a certificate after completion?

Yes! You will receive a “Certified SEO Professional” certificate after successfully completing the course.

3. What tools will I learn in this course?

You will learn Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Ubersuggest, Screaming Frog, and other essential SEO tools.

4. Do you offer placement assistance?

Yes, we provide 100% placement assistance, resume building, and job interview preparation.

5. Will there be live projects and practical assignments?

Absolutely! We believe in learning by doing, so you will work on real-world projects and case studies.

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