• Follow Us On :
Login Sign Up

The Complete Meta Ads & Google Ads Course for Beginners

image

Course Descriptions

In today’s digital age, Meta Ads (Facebook & Instagram Ads) and Google Ads are the most powerful tools for businesses to generate leads, increase brand awareness, and drive conversions. This 2-month hands-on training program by Buddy Learning Centre is designed to help you master the art of paid advertising and become a performance marketing expert. This course will cover everything from campaign setup, audience targeting, ad copywriting, analytics, and advanced bidding strategies to ROI optimization and scaling profitable campaigns.

  • Who Should Enroll?

  • Digital marketing beginners looking to master paid advertisingk
  • Business owners & entrepreneurs who want to increase sales
  • Marketing professionals wanting to upskill in PPC advertising
  • Freelancers & agencies looking to provide ad management services
  • Students & job seekers aiming for high-paying digital marketing jobs
  • Build a portfolio of real-world ad campaigns

Module 1: Introduction to Paid Advertising (Week 1)

  • Understanding Digital Advertising & PPC Marketing
  • Differences Between SEO, SEM & Paid Ads
  • Overview of Google Ads & Meta Ads
  • How Digital Advertising Helps Businesses Grow
  • Setting up Google Ads & Meta Ads Accounts

Module 2: Google Ads Fundamentals (Week 2-3)

  • Understanding Google Ads Interface
  • Campaign Types: Search, Display, Shopping, Video & App Ads
  • Google Keyword Planner & Research Strategies
  • Ad Copywriting & A/B Testing
  • Bidding Strategies: CPC, CPM, CPA, ROAS
  • Understanding Google Quality Score & Ad Rank
  • Creating & Launching First Google Ads Campaign

Module 3: Advanced Google Ads Strategies (Week 4)

  • Using Google Analytics & Conversion Tracking
  • Landing Page Optimization for Higher Conversions
  • Implementing Remarketing Campaigns
  • Google Display Network (GDN) & YouTube Ads
  • Dynamic Search Ads & Responsive Search Ads
  • Scaling & Optimizing Campaigns for Maximum ROI

Module 4: Meta (Facebook & Instagram) Ads – Basics (Week 5)

  • Introduction to Meta (Facebook & Instagram) Advertising
  • Understanding Facebook Business Manager & Ads Manager
  • Setting Up Ad Accounts, Payment Methods & Facebook Pixel
  • Campaign Objectives: Awareness, Traffic, Leads & Conversions
  • Audience Targeting Strategies:
  • Core Audiences
  • Custom Audiences
  • Lookalike Audiences

Module 5: Meta Ads – Advanced Campaigns (Week 6)

  • Creating High-Converting Image, Video & Carousel Ads
  • Ad Copywriting & Creative Strategies
  • A/B Testing & Performance Analysis
  • Advanced Retargeting Strategies & Dynamic Ads
  • Scaling Facebook & Instagram Ads for Maximum ROI

Module 6: Analytics, Tracking & Reporting (Week 7)

  • Understanding Google Analytics & Facebook Insights
  • Setting Up UTM Parameters for Tracking Performance
  • Analyzing Ad Metrics: CTR, CPC, CPA, ROAS, CPM
  • Optimizing Ads Based on Performance Data
  • Creating Client Reports & Performance Dashboards

Module 7: Budgeting, Scaling & Freelancing (Week 8)

  • How to allocate budget across multiple campaigns
  • Scaling winning ads & optimizing ad spend
  • Finding clients & freelancing as a paid ad expert
  • Building a portfolio & landing high-paying projects
  • Preparing for job interviews & certifications

Final Project & Certification

  • Live Ad Campaigns: Run & manage real-world ad campaigns
  • Final Assessment: Campaign setup & performance analysisr
  • Certification: “Certified Meta & Google Ads Expert”

    • Career Opportunities After Completing This Course

    • After completing this course, you can apply for:

  • ✅ Google Ads Specialist
  • ✅ Meta Ads (Facebook & Instagram) Specialist
  • ✅ Performance Marketing Expert
  • ✅ Freelance PPC Consultant
  • ✅ Digital Marketing Manager

Why Choose Buddy Learning Center?

  • Expert Mentors -

  • Learn from experienced PPC specialists

  • Hands-On Training –

  • Work on real ad campaigns & case studies

  • Internship & Placement Support –

  • Resume Building, Mock Interviews & Job Referrals

  • Practical Assignments –

  • Get hands-on with Google & Meta Ads Career Opportunities After This Course

Frequently Asked Questions (FAQs)

  • 1. Do I need prior experience in SEO to join this course?

  • No, this course is designed for beginners and covers everything from basic to advanced SEO strategies.

  • 2. Will I receive a certificate after completion?

  • Yes! Upon successful completion, you will receive a “Certified MERN Full Stack Developer with DSA” certificate.

  • 3. What tools will I learn in this course?

  • You will work with MongoDB, Express.js, React.js, Node.js, Redux, JWT, Docker, AWS, and GitHub..

  • 4. Is there any real-world project work?

  • Yes! You will work on live projects and build a complete full-stack web application.

  • 5. Will you provide job assistance?

  • Yes! We offer internship support, resume building, and job placement assistance.

Enquire Now

POPULAR COURSES

Explore Our Popular shape Courses

image

MERN Full Stack course (1 Months)

View Course
image

HTML, CSS, & JavaScript (2 Months)

View Course
image

PHP & Laravel Full Stack(3 Months)

View Course